One homepage, many opinions
I set the product vision and designed a scalable student portal homepage that breaks a large amount of personalized information into small, prioritized pieces: what’s urgent first, then what’s next. I created a hierarchy for every type of message and tested it with users over 14 studies and production tests. Moving alerts inline saw about twice the engagement of pop-ups and changed how the portal delivers messages. 82% of users in the initial opt-in test chose the new experience over the existing one.