I’m a product design leader and systems thinker focused on clarity, evidence, craft, and people.
I lead with clarity. Good products start with content, not components: what does the user need to know now, next, and later?
I lead with people. Bring partners in early, give work away when it makes sense, and ABC: always be coaching.
I lead with evidence. Users, not the loudest opinion in the room, shape the product. Let them lay the path, then prove it works, one step at a time.
I lead with craft. Visual design is so much more than decoration. Trust is earned in the details, so sweat every one of them.
Systems design
I created a single, consistent header and footer for MyPhoenix, with personalization built in and designed to work on any tech stack. Teams each own a piece of the portal on their own stack, and until this launched, that meant students met nine different headers, three with no way back to home. I won buy-in from product leaders to build it as a global component. It launched on schedule and was adopted by a majority of product areas.
Product design
I set the product vision and designed a scalable student portal homepage that breaks a large amount of personalized information into small, prioritized pieces: what’s urgent first, then what’s next. I created a hierarchy for every type of message and tested it with students over 14 studies and production tests. Moving alerts inline saw about twice the engagement of pop-ups and changed how the portal delivers messages. 82% of students in the initial opt-in test chose the new experience over the existing one.
Product leadership
I turned an overlooked resource hub into active work and coached the designer, who reshaped it into a system for finding help. His idea put resources inside the tools students already use and was designed so search, agentic chat, and references all started with a single source of truth.
Visual design
I designed creative and culturally appropriate greeting cards, celebrating both Islamic and Christian holidays, to be shared with the university community and beyond. This one’s just for fun, so there’s no case study. Enjoy!
